If you are like most people, you keep a good ‘ol Yellow Page phone book handy. Many offices I have been in over the years while repairing computers have used phone books, but not for looking up numbers, they will tape a few together and raise their monitors up on them so they are viewing at a comfortable angle. And without a doubt, if you run a business, you have phone books being pushed on you by at least 3 companies that publish these directories.
Homeland Secure IT decided not to take out an ad in any of the directories due to the fact that our target market is primarily a very tech savvy group and they use their computers to search for phone numbers and addresses or have VoIP packages that allow them unlimited directory assistance calls. A good majority of them have all the contacts they ever need already programmed into their mail client’s address books.
So I guess the question is, when YOU need computer repair, do you search online or do you reach for a phone book? If you use Google, what would you search for to find a computer repair business? “Greenville Computer Repair” or maybe “Greenville Computer Fix”? I would love to hear your opinions…
For your viewing pleasure, here is Greg Varner, our Network Engineer displaying showing just how he feels about phone books: